Helping Pathfinder, a financial company deeply rooted in authenticity, develop and grow without losing the distinct qualities that made it so special to its members in the first place.
Pathfinder is a New Zealand based Kiwisaver and Managed Fund provider operating in the ethical investing space. Pathfinders were themselves change makers, and it was our role to inspire, encourage and enable them to speak to their truth.
By taking a customer-centric approach, we set out to transform Pathfinder’s brand strategy, identity and digital tools to match their ambitious vision, passion and expertise. It was a proposition centred on the values which mattered most to the customer. With the new brand identity defined, we set out to uncover how Pathfinder might show up, stand out and differentiate itself from key competitors through content, while meeting the brand objectives and purpose.